Understanding GiftList data

A saved gift idea, an active wishlist and a completed purchase describe different things. These definitions help readers interpret a GiftList data report.

Gift ideas added

Additions to GiftList lists during a stated period. This measures saved ideas, not purchases, unique products or dollars spent. Each report specifies included sources and exclusions.

New or updated lists

Distinct lists created or changed within a stated period, counted once. Reports distinguish existing lists from new lists and explain which changes qualify.

Active lists

Activity depends on the measure: a list can receive a new idea, an edit, a view or a retailer click. Reports identify which actions count rather than treating these populations as interchangeable.

Product trends and prices

Rankings describe the report’s sample of GiftList activity. Price summaries identify the currency, valid-price sample, deduplication and price snapshot. Saved prices may differ from a retailer’s checkout price.

Retail sales

Wishlist value is not gross merchandise value. Any sales figure needs a stated purchase source, currency, attribution coverage and treatment of cancellations or returns.

Privacy and interpretation

Public reports use aggregate findings and explain the sample and any minimum group size. GiftList activity is not a representative survey of all shoppers.

For a report’s source notes or an interview, email support@giftlist.com.