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GiftList newsroom

GiftList media kit

Company facts, founder resources and product visuals for your next story. Download individual assets or get the press pack.

Updated October 17, 2026 · No signup required

GiftList

GiftList at a glance

GiftList is a free wishlist, gift registry and Secret Santa app. Add gifts from any store, share one link, and let family reserve gifts so you avoid duplicates and keep the surprise. GiftList is available on the web, iOS and Android, with a Chrome extension. Visit giftlist.com.

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Company
GiftList · operated by Malibu Vista Ventures, Inc.
Founded
2021
Founder
Jon Jaklitsch
Price
Free to use. Retailer purchases are separate.
Business model
GiftList may earn affiliate commission on some product links.
Platforms
Web, iOS and Android; Chrome extension.
Scale
5M+ gifts added cumulatively; milestone confirmed October 3, 2026. Additions are not purchases or unique users.
Brands
Thousands of brands represented in gifts added to lists. This is not a count of commercial partners.

Meet the founder

Jon Jaklitsch, founder of GiftList
Jon Jaklitsch · Courtesy of GiftList
Download portrait · PNG

Jon Jaklitsch

Jon Jaklitsch is the founder of GiftList, a free wishlist, gift registry and Secret Santa app. GiftList helps people collect gift ideas from different stores, share their lists and coordinate gifts with family and friends. He is available for interviews about gifting, wishlists and product discovery.

Available to discuss

  • How families coordinate gifts across different stores
  • What saved gift ideas can—and cannot—tell us about shopping
  • Organizing Secret Santa with wishlists and draw exclusions
  • Conversational gift discovery and turning ideas into a wishlist

Logos & product images

Download the blue or white wordmark and existing App Store marketing compositions. The compositions show an earlier illustrative interface. For current product behavior, see the October 2026 videos below.

A shared wishlist — illustrative App Store marketing composition

A shared wishlist

App Store marketing composition with fictional demonstration content. Earlier interface; not a current product screenshot or current retailer offer.

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Adding from different stores — illustrative App Store marketing composition

Adding from different stores

App Store marketing composition illustrating store browsing. Earlier interface. Retailer marks identify stores; they do not imply a commercial partnership.

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The in-app browser — illustrative App Store marketing composition

The in-app browser

App Store marketing composition illustrating product saving. Earlier interface and example product. Use the October 2026 walkthrough for the current flow.

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Captions, credits & usage notes

Resources for your story

Choose an angle and get the relevant product context, visuals and spokesperson.

What people put on their holiday wishlists

Explore saved gift ideas, recorded prices and the difference between a wishlist and a purchase. Ask for the dated report, charts and methodology.

Data definitions, product walkthrough and a founder interview.

A practical guide to organizing Secret Santa

Demonstrate the draw, wishlists and exclusions, with a clear explanation of the account requirements and budget guideline.

Published setup video, product fact sheet and a demonstration on request.

From a gift idea to a shared wishlist

Explore conversational gift discovery with Genie and how people save and share the ideas they find.

Genie demonstration, wishlist walkthrough and an interview about product discovery.

Download story briefs

Previous coverage

How AI can help with your last-minute holiday shopping

App of the Day: GiftList Genie

Editorial coverage is linked to its original source. Historical company announcements are labeled separately in the news archive.

Product fact sheet

The core product is free. Retailer purchases and external provider charges are separate.

Universal wishlists

Collect gifts from different stores and share a list by link. Creating and managing a list needs a free account.

Gift coordination

Gift-givers can view a shared list and reserve gifts without an account. Password-protected lists still require their password.

Secret Santa

Organize a free exchange for 3–100 people, set a budget guideline and add draw exclusions. Participants need a free account to see their match.

Genie gift finder

Get personalized gift ideas and refine them with follow-up questions. Retailers set prices and availability.

Mobile saving

Browse stores inside the GiftList app, or use the iPhone share sheet to save a product. Review the details before saving.

Chrome extension

Save a product from a store page using the Add to GiftList button. Review or edit the product details before adding it.

Download product facts

Captions & credits

GiftList logos, the supplied founder portrait and GiftList-created product compositions are provided for editorial coverage of GiftList. Credit: Courtesy of GiftList. Keep logos intact and retain captions that identify illustrative or historical interfaces. Retailer marks, product photography and publisher logos remain the property of their respective owners; no broader rights or endorsement are implied. YouTube links are provided for viewing and embedding through YouTube. Contact the press team for source footage, additional permissions or a current screenshot.

Working on a GiftList story?

Tell us your topic, outlet and deadline. We can arrange a founder interview, a product demonstration or a request for aggregate data. For customer interviews, ask us to seek an introduction with the person’s permission.

Press updates are optional. This link opens an email request; downloading the kit does not subscribe you.